Quickteller - Rebuilt From the Ground Up
Quickteller Travel
Quickteller - Rebuilt From the Ground Up
Quickteller
Quickteller — Rebuilt From the Ground Up
Quickteller — Rebuilt From the Ground Up
Project overview
Project overview
Designers: Femisola Fatogun, Ridwan Oladimeji, Tomi Joshua, Oshioluhmetse Audu
Designers: Femisola Fatogun, Ridwan Oladimeji, Tomi Joshua
What I worked on
What I worked on
Design Direction
Product Direction
Quickteller Had Outgrown Itself
Quickteller Had Outgrown Itself
A decade of growth will do that.
What started as a straightforward payment app had expanded into something far messier — features scattered across platforms, products that couldn't talk to each other, an infrastructure too rigid to keep pace with what the business needed to become.
The only honest answer was to start over.
But before any screen was touched, one question had to be settled:
"What should the new Quickteller actually be?"
"What should the new Quickteller actually be?"
Three Ideas. Thirty People. One Answer.
Three Ideas. Thirty People. One Answer.
Research pointed to three distinct directions. Surveys couldn't pick a winner — respondents couldn't evaluate what they couldn't experience.
So we built all three.
Structured design sprints. Identical flows across each concept. Real users, not assumptions.
Research pointed to three distinct directions. Surveys couldn't pick a winner — respondents couldn't evaluate what they couldn't experience.
So we built all three.
Structured design sprints. Identical flows across each concept. Real users, not assumptions.
Thirty participants. Six days. Remote and in-person.
Thirty participants. Six days. Remote and in-person.
The Superapp won by 96.7%. Brand trust, ease of use, storage efficiency — users were clear. We had our answer.
The Superapp won by 96.7%. Brand trust, ease of use, storage efficiency — users were clear. We had our answer.
Building for What Comes Next
Building for What Comes Next
The mandate wasn't just to redesign Quickteller. It was to build something that could carry the product forward for years — across web, mobile and USSD, without showing the seams.
The mandate wasn't just to redesign Quickteller. It was to build something that could carry the product forward for years — across web, mobile and USSD, without showing the seams.
As lead designer across a team of 4, I set the principles and stayed hands-on throughout.
As lead designer across a team of 4, I set the principles and stayed hands-on throughout.
Six PMs. Three platforms. One system. The goal was coherence — so that no matter where a user touched Quickteller, it felt like one thing.
Six PMs. Three platforms. One system. The goal was coherence — so that no matter where a user touched Quickteller, it felt like one thing.
What It Left Behind
What It Left Behind
I exited shortly after closed beta. The full impact wasn't mine to measure.
But this project changed how I work. How I lead. How I think about scale, about research, about what it actually means to advocate for a user when business pressure is pulling the other way.
Quickteller needed more than a redesign. It needed a new foundation.
We built one.
I exited shortly after closed beta. The full impact wasn't mine to measure.
But this project changed how I work. How I lead. How I think about scale, about research, about what it actually means to advocate for a user when business pressure is pulling the other way.
Quickteller needed more than a redesign. It needed a new foundation.
We built one.